John Scott brings more than 15 years of experience across consumer packaged goods, food and foodservice, pharmaceuticals, and data analytics; spanning startups, B2B manufacturers, research firms, and iconic global brands.
At Kraft Foods (on the customer side), John evaluated research methodologies for the global Insights team, developed new ways to harness the power of insights across the organization, and actively led both primary and secondary research efforts to identify trends, determine what drove consumer behavior, inform innovation, and guide strategic efforts with both internal teams and Kraft's customers.
At The NPD Group (on the supplier side), John led a team focused on developing a new syndicated data platform and gained a deep understanding of the process behind building and maintaining large strategic data sets that companies rely on when measuring market performance.
Across both B2B firms (Dawn Foods, Perrigo) and B2C firms (General Mills, Greenleaf / Maple Leaf Foods), John led category exploratory efforts, aided in the development of future brand and business strategy, established pipelines, steered product development, designed packaging, and launched new items across multiple channels in both US and Canada.
He also organized SKU rationalization efforts, managed volume forecasting, built robust business models, led large cross-functional efforts, and equipped Sales and MarComm teams with product positioning materials to facilitate success among both customers and consumers.
John's professional career started in manufacturing, implementing Toyota Manufacturing Systems on the plant floor. That foundation has stayed with him throughout his career. He has consistently sought out creative solutions to the problems teams face, based on the way they operate, in order to improve efficiency where possible.
As technology evolves and data continues to accumulate, teams are often overwhelmed by information that goes unused. This is where automating those common / routine tasks can be extremely valuable, by freeing time to focus where it counts. While AI is certainly helpful in some scenarios, it may require new software and a steep learning curve for members of the team. In many cases, automated solutions may already be possible in the tools teams use heavily, i.e. Microsoft Office (Excel, PowerPoint, Word, Outlook), by using the Visual Basic (VBA) that's built-in to those programs. With VBA, teams can automate many workflows quickly and reliably, by the push of a button, at no additional usage costs to the organization.
Whether you're navigating a complex market question, need analytical support, or want to build better tools, Bridgeward is ready to help.
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