John Scott brings more than 15 years of experience across consumer packaged goods, food and foodservice, pharmaceuticals, and data analytics; spanning startups, B2B manufacturers, research firms, and iconic global brands.
On the customer side, at Kraft Foods, John evaluated research methodologies for the global Insights team, developed new ways to harness the power of insights across the organization, and actively led both primary and secondary research efforts to identify trends, determine what drove consumer behavior, inform innovation, and guide strategic efforts with both internal teams and Kraft's customers.
On the supplier side, at The NPD Group (now Circana), John led a team focused on expanding a new syndicated data platform and gained a deep understanding of the process behind building and maintaining large strategic data sets that companies rely on when measuring market performance.
Across both B2C and B2B firms, John led category exploratory efforts, aided in the development of future brand and business strategy, established pipelines, steered product development, designed packaging, and launched new items across multiple channels in both US and Canada.
He also organized SKU rationalization efforts, managed volume forecasting, built robust business models, led large cross-functional efforts, and equipped Sales and MarComm teams with product positioning materials to facilitate success among both customers and consumers.
John's professional career began with several internships focused on implementing Toyota Productions System principles at a global industrial manufacturer. That foundation has stayed with him throughout his career. He has consistently sought out creative solutions to the problems teams face, based on the way they operate, to improve efficiency where possible.
As technology evolves and data grows, teams are often overwhelmed by information and the tasks that come along with it. Automating common, routine tasks can help free time to focus where it counts. While AI is certainly valuable with strategic thinking, it's not always the best tool for scaling efficient repeatable tasks; it can also often require new software, added costs, and a steep learning curve to unlock its potenial. In many cases, teams can automate key workflows inside the tools they use every day, such as Excel, PowerPoint, Word, and Outlook, using built-in VBA. With the push of a button, VBA can deliver quick, highly reliable automation at no additional usage cost to the organization.
Whether you're navigating a complex market question, need analytical support, or want to build better tools, Bridgeward is ready to help.
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